Weekly Active Users (WAU)

Weekly-active users (WAU) refers to the number of unique users who engage with a product or service at least once a week. In simpler terms, it's the number of people who use an app, website, or platform at least once every seven days. For businesses, tracking WAU is an important metric because it helps them understand the popularity and overall health of their product. If the number of WAUs is consistently increasing, it's a good sign that the product is resonating with users and keeping their interest. On the other hand, if WAUs are decreasing, it could mean that users are losing interest or that the product needs improvement. WAU is an important metric for companies across various industries, including social media, gaming, e-commerce, and more. It's also a useful tool for measuring the impact of marketing campaigns or new feature releases on user engagement. As an example for B2B SaaS, consider a cloud-based project management software that offers a free trial to new users. The software provider may use WAUs to track how many unique users are actively using the software on a weekly basis. The provider may analyze this metric over time to identify trends and patterns, such as whether user engagement is increasing or decreasing, or whether certain user segments are more likely to be active users. By using WAUs as a key performance indicator (KPI), the software provider can make data-driven decisions about how to optimize their product or service and improve user engagement and retention. For example, the provider may use targeted marketing campaigns or feature updates to attract and retain more active users, or may invest in customer support or training programs to help users get the most out of the software.