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The PLG Glossary

The PLG Glossary

Product

Business Intelligence (BI)

Definition of

Business Intelligence (BI)

Business Intelligence (BI)

Business Intelligence (BI)

Business Intelligence (BI) refers to the process of collecting, analyzing, and interpreting data to help organizations make informed business decisions. BI involves the use of software tools and systems to gather data from various sources such as databases, spreadsheets, and social media platforms. The collected data is then transformed into meaningful insights and visualizations that can be used to identify trends, opportunities, and potential risks. BI is used across various industries, including finance, healthcare, and retail, to improve operations, enhance customer experiences, and optimize business performance. For example, a retail company may use BI to analyze sales data and identify the best selling products, while a healthcare organization may use BI to track patient outcomes and improve patient care.