Product
Activation Rate
Definition of
Activation rate refers to the percentage of users who have completed a desired action or engaged with a product or service in a way that indicates they are fully using it. This metric is often used in digital marketing to measure the effectiveness of a campaign or product launch. A high activation rate implies that a large percentage of users are actively engaging with the product or service, which can lead to increased revenue and customer satisfaction. For example, if a new app has 10,000 downloads but only 5,000 users have actually created an account and started using it, the activation rate would be 50%. By measuring activation rate, companies can identify areas of improvement and optimize their marketing strategies to increase engagement and retention.
