Accounts

Also referred to as "customers" or "companies", Accounts on the Flywheel platform are businesses that use your software. Accounts are created when we detect a unique website domain and can be synced from integrations or are created when a new user signs up. In B2B SaaS, an account refers to a business entity or organization that is using a software product or service. Accounts are a key unit of measurement for B2B SaaS businesses, as they represent the customers who are using the product or service and generating revenue for the business. As an example for B2B SaaS, consider a cloud-based payroll software that is used by small and medium-sized businesses (SMBs). Each SMB that signs up for the software would be considered an account, with its own unique account information, billing details, and user profiles. The software provider may use account-based metrics, such as monthly recurring revenue (MRR) or customer lifetime value (CLV), to track the performance and profitability of each account over time. The provider may also use account-based marketing (ABM) strategies, such as personalized outreach or targeted promotions, to engage with each account and build relationships with key stakeholders. By focusing on accounts as the primary unit of measurement, B2B SaaS businesses can better understand their customer base and tailor their strategies and offerings to meet the unique needs and preferences of each account.