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The PLG Glossary

The PLG Glossary

Revenue

Self-Serve Model

Definition of

Self-Serve Model

Self-Serve Model

Self-Serve Model

A self-serve model is a business model where customers have the ability to serve themselves instead of relying on a salesperson or employee for assistance. This model is often used in industries such as retail, food service, and technology. For example, a self-serve buffet allows customers to select their own food and pay at the end of the line without the assistance of a server. Online shopping is another example of a self-serve model, where customers can browse and purchase items without the need for a salesperson to assist them. The self-serve model has become increasingly popular due to its convenience and efficiency. It allows businesses to reduce labor costs and increase customer satisfaction, as customers have more control over their experience.