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The PLG Glossary

The PLG Glossary

Marketing

Case Studies

Definition of

Case Studies

Case Studies

Case Studies

Case studies are detailed analyses of real-life situations or problems, typically involving businesses, organizations or individuals. They are often used to provide a comprehensive understanding of a particular scenario, offering insights into how a problem was identified, addressed, and resolved, and what lessons were learned throughout the process. Case studies are frequently used in marketing to demonstrate the effectiveness of a product or service, or to showcase successful client projects. They can also be used in academic settings to provide practical examples of theories or concepts, or in medical research to present findings and outcomes of clinical trials. Some popular examples of case studies include Harvard Business School's cases, which are widely used in business education, and the case studies published by the World Health Organization, which often focus on public health issues.