Sales
Account Management
Definition of
Account management refers to the process of overseeing and maintaining relationships with clients or customers. It involves identifying the needs and expectations of clients, developing strategies to meet those needs, and providing ongoing support to ensure customer satisfaction. Account managers act as the primary point of contact between a company and its clients, and are responsible for ensuring that all client requests and issues are resolved in a timely and effective manner. For instance, in a digital marketing agency, an account manager would work closely with clients to understand their business objectives and create customized digital marketing plans to achieve those goals. They would also monitor the performance of campaigns, provide regular reports to clients, and make recommendations for improvements. Effective account management helps companies to build strong customer relationships, increase customer loyalty, and ultimately, drive growth and profitability.
